COLOR ME NAVY…

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Shop NAVY shade this Fall! Longs or shorts, you can’t go wrong with any of those outstanding styles! Pair it up with a fashionable mini clutch and a cute round shaped necklace and you can easily achieve a glamorous look for any event!

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SCALA FALL STYLE SESSION

A night out around the town or a glamorous red carpet event?

These great Earth-toned styles from SCALA are the perfect choice!

 

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Shine on your night with SCALA!!

Posted in beaded, Evening gowns, Eveningwear, Fall2013, Glamorous, Red Carpet, SCALA Dresses, Short Dresses, Style | Tagged , , , , , , , , | Leave a comment

We are back from ATLANTA! What a great show!

Here is a little sneak peak from our Spring ’14 favorite Styles that we showcased in Atlanta and people loved so much! What do you think?

We can’t wait to ship you our Prom catalog, so be patient!

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Hello Atlanta!! We are here, come visit us!!!

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Good Morning Atlanta! Please stop by & see our beautiful Spring 2014 collection!

“The Collective” 12th Floor 12-W-126! Look forward to meeting you! How gorgeous

do all those dresses and models look??

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SCALA is going to be at Atlanta Prom Market 2013!Come see us!

2013 World of Prom Is Bigger and Better Than Ever!

AmericasMart Prepares for Nation’s Top Social Occasion Apparel Market

ATLANTA – July 23, 2013

The stage is set in Atlanta for America’s premier social occasion apparel Market, WORLD OF PROM at AmericasMart, August 8 – 12, 2013.

Prom, pageant and quinceañera retailers from all over the world converge in Atlanta for this spectacular Market, highlighted this year by a new social-occasion-specific temporary space “THE COLLECTIVE”, and lines by all of the top brands offered in more than 153,000 square feet of new and expanded showrooms on two dedicated floors.

“The Social Occasion category has grown by more than 70 percent since this time last year with 49,000 square feet of new showrooms” said Lori Kisner, senior vice president of Apparel for AmericasMart. “Our consistent growth is testament that WORLD OF PROM continues to be the industry’s leading Market.”

So make sure you come visit us August 8 through 11 at the “Collective” on the 12th Floor 12-W-126! Check out our 2014 Spring  and 2013 Fall collections, featuring over 100 unique new styles!

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EMERALD IS FASHION…

Bright, attractive, fashionable is just few of the adjectives describing the Pantone color of the year for 2013. So we couldn’t resist but adding EMERALD to few of our most popular styles for Fall and seeing the enjoyment on the faces of excited girls anticipating wearing those astonishing pieces! If you haven’t ordered yours, now it’s the time :)

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You asked,we listened! New color for one of our “Key” styles!

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Claret red is the new addition to our “KEY” style 47613 for this Fall! Pair it up with a nice red lipstick and matching nail color and you are set for your special night!

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What’s a girl to do?

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Girls love to have choices,right? But sometimes you find a dress,you like the style and then you see all the beautiful selections of colors you can choose from and you are like -which one? I want them all!!! :) This is how a girl feels while shopping for her SCALA dress and looking into the gorgeous Style 47631 in all its color variations! Endless combinations possibilities for accessory pairings and ability to feel different! Don’t you think so?

Posted in beaded, black, Colors, Emerald, Eveningwear, Events, Fall2013, Glamorous, Red, SCALA Dresses, Short Dresses | Tagged , , , , , , , , | Leave a comment

Exquisite in Emerald….

Have you noticed the luxurious feel you get when you hear -emerald? We sure have,because we couldn’t pass on the Pantone Fashion Color of 2013 in our Fall Collection. Exquisite,elegant,lavish are few words you can describe how you can look wearing the popular style E01017. The floor length gown with open back and all over beading will sure help you create an unforgettable look and attract everyone’s attention!

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And how about pairing it up with some emerald accessories to complete the look?

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Posted in beaded, BG Haute Dresses, Emerald, Evening gowns, Eveningwear, Events, Fall2013, Glamorous | Tagged , , , , , | Leave a comment

Red, White and Beautiful

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Red, White and Beautiful….this is how you should feel this 4th of July Holiday or at least this is what SCALA is suggesting to you. Well, having any of those fabulous fall styles in red, white or royal blue is your way of expressing your patriotic feelings this year. Not only that they are one of our most booking styles but also add a fresh and colorful vibe to your evening attire!

 

Posted in 4th of July, beaded, Eveningwear, Events, Fall2013, Get the Look, Glamorous, Holiday, Red, Royal Blue, SCALA Dresses, Short Dresses | Tagged , , , , , , , , , , , | Leave a comment